Work Group Digital

Positive Feedback for Workshop in Munich

What’s in store for our digital future? Are we prepared for what’s to come? And what future tasks will fall to IT? These and many other questions were addressed during the first meeting of our “Digital” work group.

A workshop organised by the MEISTERKREIS was held in the Roland Berger offices in Munich on 15 June 2012. Michael Töpler, COO of United Digital Group Consulting, facilitated the workshop and – alongside Matthias Reinhardt, CEO of NIDAG, and Patrick Wolff, CEO of e-Wolff (both of which are UDG affiliates) – presented information on the core topic of “Cross-Channel Excellence” and the “digital corporate strategies” that our online era demands. Many of the discussions repeatedly revolved around the questions of which of these new digital trends and online opportunities were really relevant and whether they would complement existing brand positioning and the corporate philosophies of the various companies. Workshop participants gained a broad range of knowledge that will help to create the necessary technical conditions within their own companies, to optimise the way their brands are presented online to suit the various channels and to answer the question of how to “digitally” retain customers.

The next workshop on Google, its strategy, its social media base and its multi-device design is scheduled for Munich on 9 July. The ultimate aim of the work group is to produce a booklet and an application on the topic of “digital strategy” along with recommendations for further action. All MEISTERKREIS members will be able to use these results, which will provide top corporate decision makers with a useful orientation aid when elaborating their own digital strategies.

The first workshop received very favourable feedback:

“All areas of the internet and how to use them were explained in an easy-to-understand and interesting manner by real experts – my compliments.” (Dieter Burmeister, Burmeister).

“I got a lot out of the workshop, especially with regard to the development of Google and the use of smart phones/mobile apps and their future importance in communicating with our customers. I can now think about what that means for our company and which tools we will have to implement.” (Eric Erhardt, TalbotRunhof).

“I thought the day in Munich was good. There were many interesting topics, of which I liked Google the best. The presentation was brought to a professional close with a good opportunity to exchange ideas. A number of points were raised that we will now have to check and/or discuss.” (Nadia Schulze-Cesareo, BPI).

“Thanks for the highly informative and open workshop. I particularly liked the fact that you provided a detailed look at the future in terms of how offline and online markets are set to link up to become a single platform. This is just the sort of information we need to understand the direction in which retail markets will develop and change over the next few years and so be able to respond appropriately in good time.” (Valentin von Arnim, Iris von Arnim).