CULTURAL DIVERSITY AND CREATIVITY
Meisterkreis members are active at the interface between culture and economy. Their successful business model is based on creativity, know-how and technical craftsmanship. They represent the innovative spirit, commitment to quality, highly qualified employees and strong export. They maintain and renew the art of craftsmanship as well as the artistic and cultural traditions of Europe to which they allow an access for as many people as possible. This free enterprise needs a strong cultural basis. Because culture, as German Minister of Cultural Affairs Monika Grütters said once, “is not the result of economic growth, it is its prerequisite.” Cultural diversity is the basis for creativity. And creativity in turn is one of the supporting pillars of the Meisterkreis member companies’ business model. Their products are not only goods, they are ambassadors of a European sense of quality and values.