October 29–30, 2018: Valencia. The MEISTERKREIS invited interested members to the kick-off for the newly designed Business-to-Consumer concept on the Sea Cloud and Sea Cloud II cruise ships. The high standards of the consumers unite our members as well. As buying is shifted more and more online, it is in fact becoming more important to experience brands. Brands must be palpable and stay tangible. Recommendation marketing paired with common experience and informational events for clusters of three to four brands each is planned for the beginning of 2019. Sea Cloud, Graf Faber-Castell and the custom-made shoe manufactury Vickermann & Stoya have already successfully carried out the first pilot. The variety of MEISTERKREIS member brands offers almost infinite possibilities of combinations and formats.